10 conseils pour entrepreneurs tirés de Rework

Filed under Entreprendre

Je vous ai déjà parlé ici des fondateurs de 37signals. Je me suis procuré leur dernier livre “Rework” qui est une véritable mine d’or. J’en ai extrait dix conseils que je m’efforce de suivre :

  1. Avoir échoué n’est pas un prérequis pour réussir.
  2. Ce qui était impossible quelques années auparavant est désormais d’une grande simplicité.
  3. Seuls les actes comptent, pas les idées ni les prévisions.
  4. Créez un business et pas seulement une entreprise.
  5. Plus longs sont les développements et moins vous avez de chance de vous lancer.
  6. Vous regretterez rarement de dire “non”, mais souvent de dire “oui”.
  7. N’embauchez pas pour le plaisir mais pour vous soulager.
  8. Décidez aujourd’hui, car vous ne serez pas forcément dans de meilleures dispositions demain.
  9. Le marketing ne doit pas être un département mais un agrégat de ce que toute votre entreprise fait.
  10. Ne vous attardez pas sur les problèmes que vous n’avez pas encore.
  11. (Bonus) Préférez embaucher ceux qui partent tôt parce qu’ils sont efficaces, plutôt que des ayatollahs de la veillée nocturne, ils mettent une mauvaise ambiance.

N’hésitez pas à lire Rework, qui est en passe de devenir une véritable bible pour entrepreneurs.

Au passage, l’ami Pierre-Olivier a un très bon article sur le boostrapping

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